Posted: Tuesday, May 11, 2010
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Do Your Part:
Grow Your Business with an Intentional Effort
Marketing and advertising are the most important elements of any business. Even before you sell a product, consider a service, think about office or retail space; the very first thing that a business must consider is how customers will know about the products or services. Business owners often view marketing, and advertising as an unnecessary function to their business practice without understanding that good revenue and business growth can’t be acquired without an intentional effort to inform customers or clients. In addition, a misunderstanding of the differences between marketing and advertising sometimes provide a confused education to why marketing and advertising is needed.
Marketing is the process of putting together a plan on how to generate exposure for the business. It is an intentional implementation strategy. Advertising is the function of marketing. Advertising involves a process in which information will be disseminated. As an example: advertising would include: ad placement in newspaper or magazine, direct mail, radio promotion, billboard placement, street team promotions, etc…. A simple analogy is to show the difference between marketing and advertising is to think of marketing as a mail carrier. The bag to which the mail carrier has with all the mail is the advertising. Each element inside the bag is a form of advertising. Marketing is an ever growing process. There is no one solution for marketing, but a strategic mix of ideas to facilitate communication and awareness from a business to a consumer.
Understand that there are three primary reasons to why every business must advertise.
1. To develop revenue for the business.
2. Create business/branding exposure and to present favorable image to the public
3. To protect market share and to remain competitive.
As you consider your business growth, whether you are a retailer, attorney, dentist, insurance agent, or business consultant, you must develop a strategy of intent to do business, and inform customers.
by: Darryl Montague Business Consultant of Precious Seeds Media Group
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