Networking With A Purpose
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Posted: Tuesday, May 11, 2010 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Business

 

Do Your Part:
Grow Your Business with an Intentional Effort
 
 
Marketing and advertising are the most important elements of any business. Even before you sell a product, consider a service, think about office or retail space; the very first thing that a business must consider is how customers will know about the products or services.  Business owners often view marketing, and advertising as an unnecessary function to their business practice without understanding that good revenue and business growth can’t be acquired without an intentional effort to inform customers or clients.  In addition, a misunderstanding of the differences between marketing and advertising sometimes provide a confused education to why marketing and advertising is needed.
 
Marketing is the process of putting together a plan on how to generate exposure for the business. It is an intentional implementation strategy. Advertising is the function of marketing. Advertising involves a process in which information will be disseminated. As an example: advertising would include: ad placement in newspaper or magazine, direct mail, radio promotion, billboard placement, street team promotions, etc…. A simple analogy is to show the difference between marketing and advertising is to think of marketing as a mail carrier. The bag to which the mail carrier has with all the mail is the advertising. Each element inside the bag is a form of advertising.  Marketing is an ever growing process. There is no one solution for marketing, but a strategic mix of ideas to facilitate communication and awareness from a business to a consumer.
 
Understand that there are three primary reasons to why every business must advertise.
 
1.       To develop revenue for the business.
2.       Create business/branding exposure and to present favorable image to the public
3.       To protect market share and to remain competitive.
As you consider your business growth, whether you are a retailer, attorney, dentist, insurance agent, or business consultant, you must develop a strategy of intent to do business, and  inform customers.
 by: Darryl Montague Business Consultant of Precious Seeds Media Group
 
Posted: Thursday, April 15, 2010 - 2 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

Unlock The Key To Your Purpose

By Darryl L. Montague

 

If all we have ever needed was a reason to live in our purpose, and a chance to make a difference, then our reasoning for doing so has been with us on our first day of life. Our very existence is a call to live a life of purpose. We exist to  have an impact on humanity.  Our very possibility is centered on the foundation to live as a key that opens doors for the potential of someone other than ourselves. As we undress the value of purpose we must know that the possibilities that are given to our own individualities cannot fully grow in fruitfullness without utilizing the gifts of others.  When we acknowledge that understanding we begin to live from a premise of purpose  that enables us to become accountable to each other.  Therefore, our question is not” What is my purpose?”  But what are the necessary  tools to help me to live in my purpose?”   

 

There are five tools that we each must use in order to unlock our purpose.

 

We must have the:

 

Ablitity to choose to live outside the normalcy of life. (Tool of  Choice)

Determination to believe in our individual greatness. (Tool of Belief)

Willingness to stand brave in adversity. (Tool of Courage)

Faithfullness to see our vision. (Tool of Faith)

Acceptance of our individuality. (Tool of Self-Worth)

 

Purpose is about choosing to belief that we can make a difference. It is having courage to have faith to see visions of ourselves that others may not understand. It is  holding our heads high with such great esteem that we value our importance in life.  It is the victory of thinking outside the confined thoughts of limited hope, and choosing to inspire the fire that lives in each of us to ignite and burn so bright that we fight to prove we are are more than a walking corpse.

 

 

 

 

Posted: Thursday, November 5, 2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

 

How to Earn Income With Your Book Publishing Aspirations
 
Bob Jones knew exactly what he wanted. Every day he would return home from a busy day of working as a retail manager, sit at his corner desk in his den, face the outside view of his front lawn with a fresh cup of coffee in hand, lap top booted with only one thought on his mind. “How can I get my book published?” Having received dozens of rejection letters from agents, Bob began to feel the weight of his publishing dreams slowly sinking into a dark and depressing hole.  Frustrated with having no success Bob felt compelled to write an opinionated letter to his local newspaper on the conspiracy of the publishing industry against hopeful writers. The words poured from his mind, and lashed unto the screen of his laptop. With every keystroke, Bob felt good about what he had written.
 
This will uncover the conspiracy of the publishing industry,” Bob thought as he hurried to the mailbox and tossed the letter inside.  “Oh no!  What have I done”, he began to panic as he realized that sending the letter was not a responsible decision.
 Three days passed and Bob couldn’t help but wonder what a fool he had made of himself.   It wasn’t until late evening the following Friday when Bob returned home from work and received an unexpected voice message that he became more concerned.
 
“Hello, my name is Paul. I’m calling from The Community Courier for Bob Jones. You may contact me directly at 445-287-1420. I look forward to hearing from you.”
 
“This guy must think I am an idiot,” Bob thought as he jotted down the number, and wiped his forehead.  “Let me at least give him a call to apologize,” as he felt comfortable with his decision to do the right thing.
However, just as Bob was about to dial the number – his telephone rang.
“Hello, Bob speaking,” he answered.   
“Bob. This is Paul Miller from the Community Courier, I’m glad I was able to catch you. Is this a good time to talk?”
“Yes,” Bob responded with a thick knot in his throat and waiting for the lashing he would receive.
“Bob, I want to get right to the point of my call,” Paul replied. “I want to run your letter in Tuesday’s print. “
Surprised by Paul’s request, Bob hesitated to answer, and stood with his mouth wide.
 
                Like many aspiring writers who concentrate only in landing the world’s greatest book deal, Bob neglected to understand that being a published writer wasn’t defined by his name on a book spine.   
                Just as Bob stumbled into becoming a columnist for his local newspaper, there is a surplus of opportunities for writers. However, a writer must research opportunities with trade and consumer magazines, small community newspapers, and commercial for- profit and nonprofit organizations that do not have full time staff members to create content.  
              While only 1% of all queries end up to a publishing contract, writers that want to develop their careers, and strengthen their portfolios can earn a good income from writing if they think outside the box. 
 
Posted: Thursday, October 15, 2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]

When it comes to asking some writers if they have a query letter, it is like saying some bad joke towards their family member. For many writers this daunting task can produce an obstacle of frustration that halts them from moving forward in their literary career.

However frustrating the query letter is, the purpose for writing the letter provides a connection from a writer to an agent and/or sometimes a publisher. The query serves as the first marketing installment to create exposure for a literary project. Without a query letter, a writer has little to no chance of getting published in the traditional publishing market. With so many writers looking to gain agent representation, a concise query letter is needed to cover all the components of a literary project that will establish it as a viable publishing investment.  
What is Included In A Query Letter?  Example Query Letter
The Query Letter is a single page brief letter that is broken down into four parts.  
 Dear Mr., Ms. Mrs. Agent:  ( Show some respect and professionally courtesy by addressing last name.)
Part One: Opening Grabber - When Deputy Mayor Harry Johnson of Philadelphia is on the run for allegedly murdering a high powered Union City contractor, he finds refuge in an abandon south Philadelphia warehouse, and builds an unlikely friendship with an abused runaway foster cared teenage girl. “The Hawk and A Sparrow” is an 85,000 word drama about survival and second chances.
Part Two: Mini Synopsis- The last thing Deputy Mayor expected to happen when leaving a prestigious Center City restaurant for dinner on Friday was to be bombarded by reporters, and escorted away in handcuffs.  When on route to the precinct, the squad car is blindsided, and sprayed by gunfire. With the officers dead, and uncertain to why he is the target of an  assassination, Harry flees the scene to an abandoned warehouse where he meets Angela who is hiding behind some crates shivering from the cold, with torn clothes, and battered.  Certain that he has to get Angela  some help, and afraid of resurfacing for the fear of his life, together Harry and Angela embark on a weeklong  journey to clear his name, and find better housing for Angela.
Part Three: Author Bio- Mr. Agent, I am a published author with three titles.  I have written and published numerous short stories and fictional articles in several magazines like: “The Family Center Magazine, Fiction for Tomorrow, and Written Source. In addition, I write a quarterly motivational column”From the Desk of Darryl in the national newspaper “The Hip Hop Chronicle.”
 
Part Four: Closing Pitch:Upon review of your current client list and titles you represent, I’d like to extend the offer of sending you sample chapters, synopsis and/or a complete proposal for, The Hawk and A Sparrow.   My contact information is enclosed, and I look forward to your reply.
 
Sincerely yours,
Darryl L. Montague.
 
Remember. Your query letter is the first impression that you will make to an agent, unless you’ve met that agent at conference or some other workshop. Avoid trying to make your query stand out with such gimmicks such as colored and scented paper. An agent goes through hundreds and thousands of query letters a month and your project will be merited by your pitch alone.  
 
As difficult as it seems, and regardless of how complicated you think your manuscript is to explain, you can find the key components that expresses the excitement of your work. Don’t give up. Think long and hard before you write. Solicit your writing peers, family, and friends for honest critique and suggestions. Once you’ve completed the query, ask the difficult question, if I were the agent would this query letter draw my interest to request more information? If the response is yes, submit your query.